A Tribute To Steve Crosno
Crosno honored by Texas Radio Hall of Fame
The late Steve Crosno, El Paso's legendary radio personality, was honored posthumously with instatement into the Texas Radio Hall of Fame's "Hall of Honor."
As was written, Steve Crosno was an "El Paso Original." Anyone who grew up or lived in El Paso in the 60's and 70's would
especially remember all the fun Steve Crosno brought to the airwaves every afternoon on KELP Radio. The Crosno Hop was our American
Bandstand every Saturday as Crosno brought his own brand of humor and music to television. Regardless of your memory of Steve Crosno,
there is one thing that can be said about his presence in our lives: He did it his way.
What many of his fans may not know is that Steve Crosno chose to stay in the city he loved, El Paso. Early in his career, Steve was lured
to the west coast and a bigger market. It was just a matter of months before he realized that he belonged in El Paso and whether knew it or
not, El Paso belonged to him.
My first job in radio was working with Steve at KELP in El Paso while was attending UTEP. On the day we met, he gave me a ride home
from the radio station and said to me after listening to my first show, "You're going to be a star." I never forgot those words. Steve was always
one to encourage and help others come up the ladder of success.
I will always remember Steve as someone who didn't take himself or life too seriously. He used his gift of humor as a way of giving back
and never tried to hurt anyone with his words or antics. We will miss our dear friend.
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Steve Crosno Links
An El Paso Original Steve On Rock & Roll Tribute CD George Reynoso Remembers CrosnoBlog-Manuel Rivera
An Appreciation-Jack Stauder Newspaper Tree-Joe Olvera New! Listen To Steve's Induction into Texas Radio Hall of Fame
Steve Crosno Memorial Video
produced by Paul Zimmerman
Memorial Service September 10, 2006
I lived in Ft. Bliss from 1963-1965.
As a 5th, 6th, and 7th grader at Ross,
I remember listening to Steve on KELP when I was young. He was one of my
A Letter To Steve's Fans:
I was Steve Crosno's PD at B-94FM in the 80's I hired him away from KSET (I was also the one to come up
with the idea for Steve's name for the middle school.
We need help by having everyone that grew up in El Paso to send emails to the School Board members..
The more letters and emails, the better chance we have of getting his name on the school. Could you add
a note on his site asking all former EL PASO residents (only People who grew up here listening to him) to
contact the School District Board. Via phone or email or regular mail They should go to www.episd.org.
Then click on Board of Trustees and send every trustee an email or letter Stating that they think it would
be a good idea to give Steve the honor by naming the school after him. Not because he was a great DJ
but because he was someone who worked to help the Latino community of El Paso, especially the Latino
youth by giving them encouragement that they could do whatever they dreamed of and by giving them
visibility and motivation (via the TV show)
Thanks, Ron Haney
To Sonny and George
Thanks for giving back ,and giving El Paso, a chance to give back to the greatest goodwill ambassador a
great city could ever have. What a run from the 60s to the end always doing the best for this city and all
the surrounding areas . Also always doing the right thing for all the people around him who ever needed.
Simply put a great man who always gave to others unselfishly . May he find eternal peace and rest. May
God bless his family and of course may god bless Sonny and George for all that they have done .
Simply go in peace and thanks from Bill Biddle El Paso, Texas
AS AN 'OUTSIDER' TO THE EL PASO AREA, I WAS FORTUNATE ENOUGH TO COME ACROSS STEVE'S RADIO HUMOR WHILE STATIONED AT FT. BLISS IN THE MID 60'S, AWAITING SHIPMENT TO VIETNAM.
HAVING COME FROM THE BUFFALO, N.Y. AREA, HIS BLEND OF MUSIC WAS TOTALLY ORIGINAL TO ME.
AT FIRST, I DIDN'T QUITE GET IT ALL, BUT HIS MELDING OF OFF THE WALL HUMOR AND USE OF WHAT WOULD BECOME KNOWN AS 'SAMPLING' IMMEDIATELY WON ME OVER. AT THE TIME, BUFFALO HAD AN EQUALLY ORIGINAL COMEDIC TALENT KNOWN AS 'DAFFY' DAN NEVERATH ON OUR 50,000 WATT AM POWERHOUSE WKBW. THEIR SIGNAL WAS ABLE TO REACH ME IN BASIC TRAINING AT FT. DIX, N.J., AND STEVE JUST SORT OF CONTINUED THE MADNESS INTO THE SOUTHWEST FOR ME.
HAVING BEEN AN APPRENTICE D.J. AT A LOCAL COLLEGE RADIO STATION MYSELF, I TRULY APPRECIATED WHAT STEVE WAS DOING - ESPECIALLY AT HIS LIVE EVENTS AND HIS TELEVISION PROGRAM. I CAN STILL SEE HIM PEEKING OUT OF A TRASH CAN IN FRONT OF A MR. QUICK HAMBURGER STAND GRINNING LIKE CRAZY! NOT KNOWING WHAT AWAITED ME IN 'NAM, I ABSORBED ALL I COULD OF HIS SHOWS.
HOWEVER, FATE INTERVENED, AND A MOTORCYCLE ACCIDENT AT FT. BLISS SENT ME INTO WILLIAM BEAUMONT HOSPITAL FOR THE NEXT 2 YEARS, WHERE I WAS ABLE TO CONTINUE LISTENING IN TO HIS PROGRAMS FROM MY BED IN WARD 16! SINCE I HAD QUITE A FEW BONES SHATTERED, I ALWAYS CONSIDERED THAT TO MY 'LUCKY BREAK(S)'.
I CAME ACROSS YOUR WEBSITE WHILE LOOKING AT EL PASO INFORMATION FOR AN UPCOMING TRIP BACK TO AN AREA THAT I TRULY FELL IN LOVE WITH. NO, I NEVER BECAME A D.J. -- OPTING INSTEAD TO BECOME A OVER-THE-ROAD TOUR BUS DRIVER (TAKING MY ACT 'ON THE ROAD' AS IT WERE), BUT HAD STEVE EVER FOLLOWED HOWARD STERN AND BEAMED HIS SHOW OVER SATELLITE, YOU CAN BE SURE I WOULD HAVE BEEN PLAYING IT THROUGH MY EARBUDS WHILE I DROVE!
THANKS STEVE, FOR MAKING MYSELF AND A LOT OF MY BUDDIES FEEL 'AT HOME' WHILE ABOUT TO GO FAR AWAY DURING SOME PRETTY HARD TIMES.....
I first met Steve in the early 80's when I started working at KSET AM/FM. This skinny guy with a weird wig,
a belt buckle the size of a car bumper and drinking Pepsi out of a plaid covered thermos. I was new in town
and just didn't know who I was dealing with, but I soon found out. His show was as different as anything I'd
ever heard, but I learned a lot about El Paso, my new home, from Steve's show.
I didn't see Steve too much after that, but years later he called me out of the blue to see if I knew anything
about building a studio and putting his "new" show on CD. Seemed like a great idea to me and did what I could.
Making the trek to his New Mexico home, his studio was a mix of high tech mixed with early Marconi, but he
made it work. I recall making a joke about his old, antiquated mic, to which he countered, "Yeah, but that mic
got a 14.5 share.
Since then, we'd talk on the phone occasionally about the show or just throw jabs back and forth. The greatest
compliment he ever gave me was during one of those "Jab-fests" when he said he had to cut the call short. I
asked him why? He replied dryly, "because you're winning". Something that didn't happen very often.
I'll miss Steve a lot.
PDA/Production Direction Advertising
It seems I was not in El Paso long before I heard the name Steve Crosno. I just moved to
El Paso in October 2005 and I was not familiar with Steve Crosno, but had heard his name
mentioned once when on a visit here in 2004. Well that soon changed. My sister-in-law talks
about being interviewed by Mr. Crosno at one of the dances when she was young and my
husband says he was a nice guy. It seems everyone says he was a nice guy. What a great
thing to be known for. Even my mother-in law who is 75 talks about him. I could see the
sadness in thei eyes when the paper arrived announcing his departure from this earth. I really
hope I will be able to attend his memorial tomorrow. To his family and friends we send our
sympathy and a hope that you remember the good times.
Lisa Modica-Ruiz and Hector Ruiz
Like everyone who grew up in El Paso in the 50s and 60s I thought Crosno was wonderful. Like many
others I will really miss Steve. He was truly a great man.
Austin High class of 66, UTEP class of 71
Eygelshoven, The Netherlands
As a lifelong musician, I can't over-emphasize the
As a kid, listening to Crosno and watching Crosno's Hop were part of growing up. It was
a love-hate relationship, because not all the music he played was our music. But in retrospect,
even the stuff we weren't crazy about has proven to be timeless.
Steve's sense of humor was unique, and he kept us laughing at the most ridiculous gags and
one-liners. My kids probably never heard of Steve Crosno, but they know dozens of his silly
jokes and plays-on-words, because their father drives them crazy with Crosno-isms. There
are a million, but a couple that quickly come to mind are "get out of the wheat field, mother,
you're running against the grain". Or how about his comment when a certain brand of cigarette
bragged in their ads that they were "Outstanding in their field". He replied. "Yes, out standing
in their field, when they should be in working in their office."
Steve's wonderful, racy sense of humor got him in trouble more than once. Sometimes we
wondered if he did it on purpose, or whether was just inadvertently obscene. Does anyone
remember the KELP Lucky Boy Lucky License contest? The DJ would call out a license
number, and if it was yours, you had 15 minutes to call in or get to the nearest Lucky Boy
(I don't remember exactly), and you'd win cash. In those days, Texas plates had a two-letter
prefix and four numbers. One of the prefixes in El Paso was "CK". One day Steve called out
a number, something like CK1234, then repeated "That's C-K, as in 'If You See Kay, tell her
I love her". Of course, he could profess innocence when some uptight listener complained that
he had been spelling an obscene word on the air. "I was just using 'If you see Kay' as an
example. I didn't realize it sounded the same as 'F-U-C-K' on the air. Steve was a real modern
day W.C. Fields. He didn't get fired for that one, but he came close.
I was an 18 year old freshman at UTEP in 1965 when I got my first job in broadcasting at KELP,
reading the news. The first time I walked into the news booth, I looked through the double glass
into the control room, and there sat Steve Crosno. The real Steve Crosno, the guy I'd listened to
and idolized growing up, sitting just a few feet from me. Surely he wouldn't even give me a look.
But he got up and came around into the news booth and invited me in to the control room. It
wasn't but a few minutes until I felt I was chatting with an old friend. The next day, when I had
my first opportunity to read the news opposite him, my nervousness evaporated. I was just
reading to my friend Steve.
He may have been the least pretentious human being that ever lived. At the same time, he
may have done more to promote harmony between El Paso's Anglos and Chicanos than
anyone else, and probably never took a lick of credit for the incredible fact that El Paso had
minimal Anglo-Chicano tensions, or racial tensions, at a time when much of the country was
convulsed by racial and ethnic hatreds. Steve, every El Pasoan's afternoon-drive DJ, played a
little bit of music for everybody, and laughed at himself and at us in a loving, non-threatening
way. If every city had had a Steve Crosno, there may have been no need for forced bussing,
and Rosa Parks might have been offered a seat on that bus in Montgomery.
Steve Crosno was an El Paso institution. If there isn't a school named after him in the city
he loved, and other lasting tributes to this pioneer in modern El Paso radio, then there's no
justice in this world. But Steve didn't need accolades or monuments. What motivated Steve
was making people laugh or smile, and by poking fun at himself, he made others realize that
jokes about people's foibles and weaknesses need not be malicious, if they were turned
around and used on oneself.
Steve was a wonderful man, but he was inherently a small-town guy, a guy who thrived on the
corny, goofball humor that works in middle class America, but somehow fails to ignite more
sophisticated, more demanding audiences. Steve was right for El Paso, and El Paso was the
perfect environment in which he could succeed.
Steve, your wacko lines will keep popping up in my head for as long as I live, and probably in
the heads of my kids, and of thousands of others who hear his gags and aphorisms and wry
humor passed on by listeners, some of whom may not even remember when they heard it.
Your legacy lives on.
Brooklyn, New York
I just got off the phone with a friend of mine Juan Mendoza, who informed me of Steve’s passing.
I am saddened to hear that he has left us. Steve is the reason that I became known in El Paso
and had a following there. He was instrumental in always promoting the San Antonio music
sound and giving guys like us a decent chance at air time with our musical efforts. I am glad
that I was able to speak to him while he was in the hospital and to pay my respects for all he
did. He is much appreciated and will be sadly missed. I wish God’s blessings upon him.
Rudy Tee & The Reno Bops
I grew up with Steve Crosno and his wonderful music--the dances he had at Ascarate, at
the Colesium in Las Cruces-- My sister and our girlfriend Tessie de Tortugas would drive
from Las Cruces to Ascarate Park. It was great! He also had lots of dances at the Riverside
in San Miguel. Brought out all those great bands-Those were truly the good old days.
Steve, you will never be forgotten!
God's peace on your family.
Steve was one of the first disc jockeys I heard on el paso radio when I arrived here in 1973.
He had an interesting delivery and choice of music, kinda of like he was sharing an inside
joke with you. Steve had a presence on the air like no other. His was a unique and clever
individual. His “crosno tv show”, was a holler, like a Mexican-American bandstand, I enjoyed
watching the kids dance along to “Frankenstein” from the edgar winter group. Hilarious. But
he kept it together. You’ll be missed my friend. The king is dead, long live Steve Crosno.
I too had experience the generosity that Steve shared with the people of El Paso. I can
recall back when our group Jr. & The Preludes, first appear on the Crosno's show, back
in the mid 60's. He gave us encouragement and exposure. I remember some of the
group members being nervous as heck, man we very young and inexperience. He came
up to us with his ever smiling face and ask what was wrong. We explain to him and he
said, "don't worry, it's a piece of cake", just have fun.
Thanks Steve for all your help and may you Rest In Peace.
Santa Ana, CA
I remember hearing the news that Crosno had died. My heart sank. I knew he was not well
but I guess in our hearts we think people like Crosno will always be there. I remember going
to the Coloseum that we had in Las Cruces or we would go to the Riverside dance hall in San
Miguel. The Midnighters would come from LA. I always tagged along with my older sister
Martha. Then after marrying my husband who I met at the dance, we had children. Then they
were listening to the same songs we did on the radio on Cruising' with Crosno. I couldn't
believe it! She loved all the oldies we listened too and she too loved Crosno. Thanks Crosno
for years of service and love to the youth. This legend never expired and it never will. My
heart aches to know that a part of that history and my youth has died but I know that his
legend will live forever. Sorry for the generations of this area who will not get to know him.
Thanks for the memories.
Belinda Varela Ramirez from 4 Points by Mesilla, NM
I remember when I was a young boy listening to Crosno and his funny skits on the Radio. I was
barely discovering my preferred music and that turned out to be El Paso style Oldies. Crosno
showed that he was a Chicano at heart. I met him at one of his Discoteco dances at the Y. He
came up to me and asked where I went to school and also noticed that I wasn’t one of the
“regulars”. He knew everything. I later met him, much later in my life, at one of the dances I
was DJ’ing at the State Center. His sister Linda worked there ( a lovely person) And she made
it possible for him to make an appearance at the dance. Everybody was ecstatic that Crosno
was there in person! I played one of his “themes” and he asked me “Where did you get that
music?” I told him I buy a lot of music. He said “Your’e good.” It was the Ultimate complement.
I later met him again at Speaking Rock. I and my Ceci will miss, You Crosno.
Joe Mendoza ( DJ Joe)
Hi Sonny, back in 69-72 I was a member of Steve's Crosnoloids crew member. My co workers
were Jr., Chip Brewster and Ruben back when the show was broadcast at the KELP studios
near U-TEP. We carried his equipment in the back of a white colored commercial vehicle. We
set up the show and did his dance hops all over El Paso and New Mexico. I can not remember
where his home in Cruces is but I remember the wall to wall library of albums. I would have
loved to have seen him again. I had a gift for him. I have been gone from El Paso for about 25
years and all has change, EXCEPT STEVE CROSNO, El Paso's landmark, The TRUE STAR
ON MOUNT FRANKLIN. . Steve might not have remembered but I recall calling him on the radio
and asked if I could be on his crew, "What High school do you go to?" Riverside and he said
"SURE". The next couple of years were GREAT memories. I am so sad I did not know how
short of time he had left. Funny how much he will be missed.
If anyone were to ask me what I remember of my childhood days I would have to tell them that it
was watching my mother make fresh tortillas and listening to the Steve Crosno show everyday.
I am now in my forties and when I listen to 70’s music I catch myself saying, “I remember
listening to that on the Steve Crosno show” and It would bring back memories. I didn’t know
him personally but he was always a part of our family, listening to him everyday on the radio.
I was so surprised to hear that he had passed away. Even though he is gone he will never be
forgotten to those who grew up with him in El Paso. He will always be a legend to me and my
Patricia R Munoz in El Paso
My thoughts and prayers are with our most favorite DJ in the whole
God Bless You Steve
A newcomer to the Southwest, although he may not know it at the time, has a lot to learn. Thirty-five
years ago that newcomer was me. In those days I didn’t know my costillas from my cosquillas. I was
appalled by pizza with jalapenos, frightened by huge cucarachas, and awed by desert dust storms.
On the other hand I loved the wide open spaces, the warm, friendly people, and the dollar 25 cent
lunch special at La Paloma on Delta Street. And in between what appalled me and attracted me
were many other strange new Southwestern things that I couldn’t even categorize. At the top of that
list was Steve Crosno. I had no idea what to make of this strange, funny, clowny, yet wonderfully
I first heard of him in 1971 while working as the mid-day D.J. on KINT AM. A listener had requested
a song by Sunny and the Sunliners. I gave him the standard “I’ll try to get it on.” and asked Sonny
Melendrez ,the Program Director, about the request . Upon hearing my question Sonny’s face
crinkled into a knowing smile; he told me the song wasn’t on our play list; that it was something
Crosno would play. Crosno?. Crosno. An unusual name; I made a mental note to check it out.
I’ve lived in El Paso for three and a half decades now and in all that time I honestly can’t remember
not hearing that name. Crosno seemed to be everywhere; on TV, Radio, charity events, live concerts
and dances. In time I met Steve Crosno in person and was impressed with his warmth and charm.
More than that, I became aware his importance and impact on the El Paso Persona and El Paso’s
people. Almost everyone you met had a Crosno story, and all were more than willing to share it with
you. I listened and I learned.
The more I lived here, the more I learned, and the more I appreciated both El Paso and Crosno. For
me the city and the personality became synonymous. Would it be El Paso without the mountains,
without the rio, without the ambiente, without Crosno? I believe Crosno and El Paso are as inseparable
as huevos con chorizo. (Try separating those ingredients once they’re cooked; nothing to do but
grab a warm tortilla and chow down!)
enjoy the art, and music, check out the vendors wares, maybe have a little lunch. In the late afternoon
we drive home on route 28 through the beautiful Mesilla Valley. And always with the radio on KVLC
listening to the mellow tunes and Crosno’s funny, silly, warm voice. How perfectly they seemed to
blend; the valley vistas, the oldies, and Crosno. But now Steve Crosno has left us, and sadly, as the
old song goes, Sundays will never be the same.
Steve (Stephen) Bricker
El Paso, Texas
I just got around to wanting to write about Crosno. It has been a sad week. I was a faithful listener to
Crosno and an eager and avid participant on the TV hop. It is the end of a era for those of us in this
area with regarding to broadcasting. It is also a painful reminder of youth and bygone days. Steve
was a treasure not just a jewel!! This site is an awesome tribute. Thanks Sonny and George.
Judith John in EP
Steve and I started working at KSET-AM in El Paso
I am from El Paso -I grew up with el Crosno. I feel like a member of
Thanks for being who you were and all the memories in my childhood, I was about
10 years old and in the boy scouts when my den mother said to the group that we will
be going to the Steve Crosno show. The day come and we all were on TV
dancing. Steve thanks again and we'll sure miss you.
I grew up in El Paso Texas, listening to Steve Crosno on KELP, then on Saturday morning
"At the Hop"
On Saturday January 10, 1970 I was "On the Hop" That day was my last day living in El Paso.
I was leaving "On a Jet Plane" later on that day to "California Dreaming" , and I am still here...
residing in San Francisco.
About a month prior which was in 1969. Steve Crosno had a host which would also be On the Hop.
That was Marcos Guiterrez. He also resides here in the Bay Area....
That Saturday morning Steve Crosno dedicated (2) songs to me...and gave me a warm send -off.
"You got me going in Circles"
was one song, the other at this moment I can't remember, but Three Dog Night sang it.
After the Hop...I didn't have much time to pick up my luggage and ticket and still make it to the
Steve Crosno let us borrow his blue mustang (his friend drove the car) that way I won't miss my
Currently I drive a red mustang.
We stopped at my aunt's off of Montana on Olson St. I ran in picked up my luggage, and barely
had time to say farewell to my beloved grandmother .....
Then we sped on to the airport to catch my "Continental Airlines" bound to CALIFORNIA
in Crosno's blue mustang, in route the song came on Leaving on A Jet Plane....
I did make my flight by minutes...
Thanks Steve for warm memories on my last day in El Paso....
I feel very lucky to have known you...
Saturday January 10, 1970
3 days after my 18th birthday...
San Francisco, CA
Thanks for an opportunity to reflect and comment on a person who was so influential in the lives of many of us from
All I can say is this is a REAL BUMMER. I cannot say enough about his loss. It’s like I lost a true friend...in fact,
we all did lose a true friend and treasure.
Just last month, I got one of those eerie feelings…about him…so much so that I did a Google to see what had
become of him. Little did I know that his demise was near…until a High School chum sent me the Times obit.
This isn’t the first time that’s happened to me…it occurred twice this year with the passing of two very dear friends.
Steve Crosno was really one of my early favorites from whom I could draw my inner laughter from the times of my
awkward youth in the 50s and 60s. His humor and wit was influential to me from the time I was in grade school
through my days when I was stationed at Ft Bliss (and back home in EP) in the ‘80s. The interim had been a
time of growth and experience from the time I left for Vietnam in ‘66, came back home to EP in ’68 and then
ventured back out to pursue higher education at UT Austin in ‘70 and my life as a career military officer.
I had met Steve several times…the last time was in 1986 when we were looking for on-air personalities to do some
PSAs on the Texas Air Guard. He was DJing for the rock station that was located just off Mesa near Rudolph
Chevrolet at the time. When my recruiter and I walked in, we simply asked for him, and he cheerfully came out
(remember that smile?) to meet us. We hit it off as though we knew each other for years…like we hadn’t missed a
beat. When I chuckled with him about “chicken fat and booze” and Phyllis Diller’s “you think my legs are bad, you
ought to see my body (and that outrageous laugh)” we just bonded even more. His response for our PSA request
was, “You know, I ordinarily don’t do PSAs, but for you I will.” And he did it. And I all the more never forgot him for
that favor. It was a professional favor, but it had a personal slant. It was his essence. He so loved life and people.
The people of the EP region were his familia.
I recall after Bruce Bissonette’s (an EP Times staff and aviation writer) wife passed away in the mid ‘80s, Crosno
subsequently brought him on as side-kick. Bissonette was the serious guy with the mellifluous voice. But teaming
with Crosno just brought out the best of wit in him as well. Bissonette, a quintessential EP gavacho became one
of the “Crosnos.”
Who can forget the Crosno Hop…the outrageous outfits and long black hair. I did miss Cruising with Crosno…no
doubt the same quality of laffs and humor. Remember all the speculation about him and his lifestyle in the ‘60s?
Did he even bat an eye? Ha! He never skipped a beat. He just kept ticking and loving life…and helping everyone
who asked him. Crosno, eras unico!
Most of all, I regard him for his passion for Hispanic youth at a time when that was not fashionable or marketable.
Just Google his name for links. Read the proclamations that were made and all the wonderful stories before and
since his passing, including one by the Texas House of Reps that recognized him sometime ago. This is a real loss
of a real friend of youth. I wonder what the funeral will be / was like. I noted that the article said, “Funeral arrangements
are pending, and family and friends are working to set up a fund to pay for the services.” Did the cancer clean him out
financially or was he that destitute? Or is the business that devoid of benefits when you go by the wayside? So sad
that someone who gives so much to a community has so little materially in the end, yet, much more importantly, is so
much more “wealthy” with the legacy and love he’s left us. I know he hit hard times after his shtick went passé with
much of the influential ($$$) market?
Crosno, you gave so much of yourself. If only you can now reflect from your perch just how much we love you…and
miss you. We’ve all moved on in life, some to the great beyond as you have. Yet, how many of us can leave a legacy
like you did? As Steven Covey once said in his Seven Habits of Highly Effective People: “How would you like to be
remembered? What tribute did you leave?” Steve, you left an indelible imprint in our hearts with your presence and
an incredible void in our lives with your passing. Love you, Amigo. Aye, Crosno…
Colonel Tony O Flores
Austin High School ‘65
Round Rock, Texas
ON BEHALF OF ARMANDO AND JOSEFINA AGUILAR'S NINE CHILDREN ALL GRADUATING FROM BEL AIR HIGH,
SYLVIA CARREON (62) ARMANDO (63) RICARDO (65) NORMA CANTU (67) ROGER (71) EDDIE (AGGIE 75) ELISA
(77) LUCIA UMPINGKO (79) ERNIE (84). ALL OF WHICH WOULD ATTEND AND SUPPORT ALL OF YOUR ACTIVITIES:
RADIO/DANCES AT ASCARATE PAVILION,SAN ANTONIO CHURCH AND THE CROSNO HOP. THANK YOU FOR ALL
THE CLEAN FUN AND MY YOU REST IN PEACE.
Very sad to hear of the passing
of STEVE CROSNO. Back in the day(BEL AIR
Dear Sonny and friends of Steve
Besides all the nice things Steve did for his fans, Local artist and friends..he also was a good employee when he worked for
me at 920KELP...we had our ups and downs, but Steve was truly dedicated to his show and really nothing else mattered. He
would give himself a grade when he finished his show...an A A- B..C etc. He was a team player, yet you had to give him
leeway to be himself. As the program director I was the keeper of the format..and Steve was the breaker of the format, but
that was a given. and thats why it worked so well. The problem was not Steve but the other DJ's that wanted to do the same
thing. I would write the staff a memo regarding whatever...and that would be part of his routine for the next few days...taking
the memo apart and making fun. I am just sorry that no PD in El Paso had the guts to put him back on the air and turn him
loose...no telling what he would have accomplished. In closing... I hope the Good Lord gives him an A.
Thank You Steve Crosno! He gave my sister and I a huge stack of 45's as he was leaving a remote broadcast from the
parking lot of Chico's Tacos, when we were kids. We sang every word to those records like Donny and Marie, and put our
own shows with that music for our friends, our folks, or oursleves. Now sister Dora Reyes is the singer for Azucar and a
music teacher, and I enjoy playing and performing my own music when I can. I also visited once or twice at the Delta
station while he broadcast and he would invite us in to watch him spin the records. What a treat for a bunch of kids to be
friends with a star! That was really cool! Thanks for the good times, till we meet again. Our prayers to you and yours.
Sincerely, Jaime Quintanar Jr.
My brother in El Paso and my daughter in Montebello, CA e-mailed the tribute on Steve to me. My sincere condolences to
the family and all his fans. I too lived in the era of Crosno and my children also grew up with the man. I loved his dance
program and his radio show. I now live in Montebello, CA and miss all the spanish and rock and roll as it was played in
El Paso by this man. A great legend is always missed.
THANK YOU STEVE FOR ALL YOUR WONDERFUL WORK .
Natalia Barela Diaz
I remember being on the Crosno Hop and dancing away while James Brown sang his heart out. Crosno was gracious and
full of life. He will always be a part of my memories. He is a model to us all of living life fully and generously.
I am very sad that Steve has left us. I live in Arizona now but grew up in El Paso. I lived there for 50 years. And yes, Steve
Crosno WAS my favorite dic-jockey. I can still hear him saying "chicken fat and booze." I didn't know he passed away until
I got this e-mail for his tribute. I had the privilege of meeting him several times and he was always the perfect gentleman
and entertainer. He will be missed.
Michael A. Wells
Steve like Sonny is El Paso radio. He was a wiz and truly had talent. You listened to the radio because of him he played
the soundtracks to many of our lives and made us laugh, cry and remember. He was our Wolfman Jack and it is too bad
that many others missed out on listening to a great DJ.
From Gary Hoyt in Dallas, I remember when Steve would have parties at the Phoenix shelter on the weekends. I was just
in High School (Bel Air) and Steve would always let me sneak in. He was truly and original. As many fans as he had, he
always remembered me, and that showed me he was never too good for any one. Gary Hoyt Dallas, Tx.
I grew up in the 60's listening to Steve originally at 920 on the dial at KELP, when the station was located on Delta street.
Over the years, I followed him around on the dial as he changed radio station jobs and sometimes he would even disappear
for a while. I was always glad to hear, that he was back on the air again, wherever he may have been located. I played in
various RR bands during the 60's and was playing at different gigs around town during the time Bobby Fuller was getting his
start. Steve opened or at least emceed, the Golden Key Club on Montana Ave. for awhile, which was a place that kids
could go to dance and have fun and there was no alcohol of any kind, available on the premises. For a while, the band I
played in at the time was the house band there and we called ourselves 'The Golden Keys'. Steve would also hold dance
parties at Western Playland on the weekends and I sometimes played there, with various bands that I was associated with.
I didn't know Steve as a personal friend, but admired him as an entertainment personality and have never heard anything
but kind words, said about him. He did a lot for the kids growing up in El Paso in ways that kept them from getting into
trouble or joining gangs, mainly by having his TV dance parties and weekend street hops. I think some folks thought he
was kind of wacko because of his dress and mannerisms, but that is what made Steve who he was. They say you can't
go back, but if I had just one day to relive, I would pick one out of the early 60's. The radio DJ's of all eras bring us the
music and memories that form our lives and give us so much enjoyment. Steve Crosno was certainly one of those people
and I greatly miss those wonderful times of my youth listening to his music and antics that you think will never go away.
My you rest in peace Steve and I know you will bring a lot of good entertainment, to the airwaves in Heaven.
James Skipper-El Paso
I was very sad to hear of Steve Crosnos passing. I can remember listening to Steve on the air as a child growing up in the
60's then as a teen in the 70's. his on air wit was always so cool his gags were so funny he truly had a keen sense of
humor. He had a True Pulse on things that were going on in El Paso and Las Cruces and the surrounding communities.
I hope that he Truly knew how much he influenced all of us and how he helped to weave the fabric of our live's. Although
I don't live in the ElPaso area any more like so many of you who once called ELPASO home, Steve Crosno will always
be apart of our Live's and our Youth my sister went to the hop on delta and I can remember watching his show on T.V.
and going to his Dances all around town My wife told me of his passing and E-MAILED me hisTRIBUTE SITE. It was
nice of Sonny and George to put this site together in respect for Steve my wife and I reminisced on Steve Crosno and
his Impact on the community. I'm sure that Steve's probably cruising around in Heaven in his Mustang and drinking a
George and Terri Garcia Denver, Colorado.
MY DEEPEST CONDOLENCES TO STEVES FAMILY. THIS IS TERRY B. AND I HAD THE PLEASURE OF WORKING
WITH STEVE AT RADIO KAMA AND LA CALIENTE. EL PASOANS HAD THE PLEASURE TO HAVE THIS GREAT
HUMAN BEING BE PART OF OUR LIVES. HE ALWAYS CARED ABOUT EVERYONE ELSE. TO HIM I WAS
ALWAYS "LA MANDA MAS" AND I LOVE IT.HE WILL BE MISSED BY THE THOUSANDS. THE ANGELS UP
ABOVE ARE NOW ENJOYING AND LAUGHING WITH HIS MUSIC AND SILLY JOKES.
MY PRAYERS ARE WITH YOU AND THE FAMILY. GOD BLESS YOU. STEVE WE LOVE YOU AND MISS YOU!!!!!!!!!!!!
To Sir With Love - this movie was a passing of age from childhood to adulthood. Steve was a part of my passing of
childhood, more exactly my teenage years, and my life during the 70's and what a part he unknowingly played. My mother
would say, " Aye mi hijack are you listening to Crosno, again?" I could not get enough his style of music - The El Paso
Every Saturday I would hurry and clean my room because I knew that the Crosno Hop would be on TV and when it finished
I would go hang around with a group of friends downtown by the Kress building. I followed the Crosno dances - Ascarate,
The Y. The Elks Lodge, Scared Heart - anywhere in El Paso that Crosno played I was there. Steve would always stop
and talk with me and I would ask him questions about a song. a band and he always had time to speak with me.
Thank you Steve for being a part of my life and enriching it so much - I remember that at the end of each dance he would
play, Rockin Robin
God Bless You and May You Have a Safe Journey
I would be remiss if I didn’t put in my two cents worth into this Crosno tribute. Let there be on question, he was indeed a very
unique radio personality, a one of a kind and I know for sure he stayed up most of the hours of the day dreaming up another
radio “gag.” I think one thing all we broadcasters have in common is that we talk to ourselves in a studio hoping that there
really is an audience listening; that’s where Steve was different, he had his fingers on the pulse of numerous listeners and
an uncanny feel and ear for what the audience would listen to and played it. Steve went out of his way at the Crosno Hop
and while “wheeling” around the DiskoTeko to give the kids a “warm & fuzzy” about themselves, encouraging them to stay
in school and do their best in all their endeavors.
We all remember the thousands of voice tracks Steve used; his head had to be in constant overflow trying to remember
where what was and the next “gag” to use it with; he had so many that it seemed like a year before you he went into reruns.
One of the “gags” set the scene of a couple going to the drive-in in somewhat of a hurry (or something like that) and he lost
control of the vehicle, hit a jump and was propelled thru the drive-in screen; as the car smashed thru the screen you could
hear the driver say: “Hemorrhoid suffers the proof is here” and into commercial he went. Certainly more entertaining than a
lot of the stuff that’s on the air today.
Ricky thanks for the memory maker, about the Gila trip, what an experience that was. I grew up being a member of the Boy
Scouts of America and had gone camping and ate stuff like beanie-weenies. On that trip I thought Steve was crazy on one
hand and pretty clever on the other when we stopped by a grocery store and bought TV dinners (the kind in the aluminum
containers) and then he pulled out one of those wire mesh contraptions, with a long handle, it was designed for dogs and
burgers; two TV dinners fit perfectly and a fire did the rest. Steve ate A LOT of pizza, I never saw him eat it without adding
savor salt and chase it all with a Pepsi.
Over the past 15-20 years other El Paso broadcasters have passed, they include Gary Perkins, KHEY/KELP, Ray Potter,
KGRT/KELP/KHEY, Bill O’Brian (Smith), KLAQ, Ron Marks, gen mgr KELP/KOFX (the fox), so Steve’s in good company.
I’m alive and well despite a heart attack in Oct 2001.
Sonny, thanks for the opportunity to share a Crosno story.
Relevant, Ready, Vigilant .... Always Vigilant!!
My name is Refugio De La Cruz aka Pelon I’m 52 now and have lived in Denver, Colorado since 1976 but I always remembered
the Crosno Hops and what good clean fun we had back then listening to the good music he played. He will be missed. God Bless
For those like myself, who grew up during the 60's and 70's, Steve Crosno was a big part of our lives. He shaped, for me,
my concept and love of music and I was always a proponent of the El Paso Sound. With his passing, El Paso as we knew
it no longer exists. I hope
with all my heart, that those who worked with him, played with him and
studied his techniques, will
I would like to say “thank you” to Steve Crosno for making our Sunday afternoons such a wonderful way of listening to our
favorite oldies and dedications. We here in Las Cruces were extremely found of Mr Crosno for the way he entertained the
airways throughout his 4 hour oldies show each Sunday. He will be greatly missed, and hope that someone, someday will
be able to fulfill his shoes.
In behalf of the Superior Car Club in Las Cruces, we all would like to say “God Bless” and we will all miss you Steve.
I am deeply saddened by our great loss. Like many others, I thought that Steve would be with us forever. I grew up in the
Garfield area and remember a bunch of us kids tuning our car radios to KELP to hear “El Crosno”. The coolest thing was that
Crosno played the top 40 stuff and then threw in Sunny & The Sunliners, Bobby & The Premiers, The Night Dreamers, Little
Joe, etc. The Crosno Hop on Saturday afternoons was pretty much of a ritual for all us kids and no Saturday was complete
without watching the show. The following Monday, all the kids would be talking about the show, the bands that were on, and
Steve’s crazy antics.
In 1967, I was playing with The Las Cruces Starliners and I had the privilege of meeting Steve at the EP Coliseum for the
Steve Crosno Day celebration. What an event that was! I remember Steve being his usual self during the presentation
ceremony, making people laugh by making fun of himself. Years later, when Steve did the morning show on KAMA, he
played a very nice song and I didn’t hear the title nor the artist, so I called the station and Steve answered the phone.
I asked him about the song and he said “oh yeah, that’s so and so, by the way, who’s this?” So I told him my name
and also told him that I had been a member of one of the bands that played for the Steve Crosno Day bash. He then
said, “oh really? Why don’t you tell me who you played with and about some of your memories of that day, and by the
way, YOU’RE ON THE AIR!!” He must have kept me on the air for about 5 minutes and he spoke to me like he’d known
Steve excelled at what he did, was a true friend to everyone, and will live in our hearts forever.
We miss you Steve! Thanks for the memories!!
Steve was such a part of my 'growing up years'. When I attended my 20th high school reunion last year, he was the name
that kept coming up when we talked about our memories. "Remember when we'd get together at the park and listen to
Crosno?" "Remember that time at one of Crosno's dance parties...."
For me, everything came full circle many years later - I think it was 1999 - as a member of the 101 Gold Staff. Jerry Wilson
was on the sales staff at the time and I was Program Director. We were trying to find something to change up the weekend
schedule and Jerry asked if we'd be interested in airing Steve's shows. Then he asked, "Do you want to meet him?" It was
surreal for me to be able to walk into Steve's home as a radio professional and talk to him. Quite honestly, I don't think I did
much talking. I spent a lot of the time looking at all of the memorabilia and listening to their stories. The first thing I did when
I got home that night I called my best friend and said, "You are never going to believe who I hung out with today."
I'd seen Steve a few weeks ago around town. I wanted to say hi to him but held back. I know that for him to be able to go out
and do what he needed was hard as so many people loved to stop and chat with him. Man, I wish I'd said hi now.
I'm so sorry that he's gone. There will never be another like him. His style on air was truely unique and one that many of us
learned from who went on to be radio DJ's.
Steve: Thanks for making life so much more fun for all of us.
Dang Sonny...can you imagine the guest line up for that dance party he's having now?
Las Cruces NM
Cruzin' with Crosno aired exclusively on 101 Gold, Las Cruces for the last several years. Steve
was in the studio from 1-5 Sunday afternoons taking his requests and dedications until just a few
weeks ago. This past Sunday, I was privileged to sit in and take calls from fans as we "cruzed"
one more time. There is a tribute page on 101gold.com. Steve had "star" quality and we were
happy to give him a forum during his last years when all the other radio outlets in the area would
have nothing to do with him. He was truly one of a kind.
(Note: 101 Gold is to be applauded for giving Steve the stage to do what he loved most and thereby showing
how much they indeed care about the Las Cruces-El Paso community. -SM)
Dear Sonny and George,
Dear Sonny and George,
Thank you for making this tribute to my brother possible.
When I was a little kid, I followed him around, and there were only a few times that he would complain or send me away,
but most of the time, he would include me in his projects and his adventures. He was always doing something. He used
to “let me” help him wash his TR-3, and on hot summer days took me for rides in the TR-3 in the farm lands around Las
Cruces, where it was cooler than in the city. One day, I climbed a huge tree over on the ditch bank, and got stuck, was
afraid to get down. He climbed up and gently guided me down out of the tree.
To me, he was always my big brother, always larger than life. He did love the Gila, and learned that love of the
environment from our parents. When we three kids were very young, our parents would take us “camping” to Bonita
Lake over by Ruidoso on the week-ends. We had a Kaiser automobile where the back seats folded down and we
three kids slept in the back of the car. It was not long before Steve, who was about eight, moved out of the car, and
started sleeping on the ground. He wanted to see the stars.
And he loved the radio and things electric from a young age. When Steve was about two and a half (the story goes)
he stuck one of our mother’s bobby pins in an electrical outlet. Needless to say, there was a great spark and he got
shocked. The next day, Steve got another bobby pin and was about to put it in the outlet when my father stopped him.
Daddy said, “Stephen, didn’t that hurt?” And Steve said, “Yes, but it was so pretty.” This is the way he lived his life,
always looking for something bigger and more “pretty.”
He believed in people, believed in the inner goodness of every person he met. I think what he loved the most
(next to Charma), were the people and the music and the soul of El Paso. These were his sustenance and his life.
On behalf of Steve’s family, I would to thank the people of El Paso, and everyone who ever believed in Steve, from the
bottom of my heart.
(Dear Linda and Susan,
Thank you for sharing these precious memories with us. Those of us who knew the real Steve Crosno know that he
was no different than the man on the radio. Having made many of those trips to the Gila Wilderness Area with Steve,
I can also say that his love for nature was genuine. Who else would build a dam one stone at a time to correct the
course of a river altered by a storm. All Steve could think about was the wild life down stream with no water to
Linda, your brother gave us much more than music and laughter. He gave us life itself. All that he believed in
and fought for was the ultimate example he set for his legions of fans. Every one of us believed in him.
God bless you and your sister and may we say thank you for sharing your gentle brother.
The early days of Rock & Roll in El Paso and Steve Crosno was amongst the best, Sonny Melendrez, George
Reynoso, Terry O (Terrence Osborne), Rick Scott (Richard Duran), Mike McCoy (Pete Heinlein), John Macy
(John Walcutt), Johnny Thompson, Mike Saucedo, Bob Young (David Forschiemer), Charlie Russell and the
list goes on. Only 2 rock & roll stations back then KINT 1590 AM & KELP 920 AM. We loved listening to these
Monday thru Friday, Steve belonged to El Paso; on weekends the Gila Wilderness was his. I remember one
weekend back in the 60's, Sonny, Deter Jester and I went up to the Gila with Steve. Apparently there was a
flood in the Gila Wilderness and the river had changed its course. Steve had taken it upon himself to reroute
the river to its original course.
Steve built a dam with rocks, twigs, branches and whatever he could find. He was literally a weekend beaver
and took anyone he could find from El Paso to go help him.
We were in 2 cars, Sonny & Deter in Sonny's 1968 Camaro and Steve and I in Steve's emerald blue 1968 Ford
Mustang, Grand Tour/California Special. What a car it was. Steve loved that car. In the back seat was Steve's
weakness, an ice chest filled with ice cold 16 ounce bottles of Pepsi Cola We must've had 5 Pepsis each on the
3 hour road trip.
Any time a car would pass Crosno on the highway, he would prop his head on the steering wheel as if he were
passed out, and people would stare in amazement.
Crosno eventually did reroute the river. Crosno rerouted music in El Paso. Crosno rerouted many radio careers.
There were no racial barriers with Crosno, he was raza.
Muchas Gracias, Steve.
ago of his passing...the passing
of a true legend in El Paso who was so filled with love for everyone.
Mexican-American youth of our city
by providing an outlet for them and always making them feel important.
about Steve and I don't want to repeat what has already been said. I do want to point out that many of today's
adults in El Paso will vouch for the fact he was their hero in the broadcast industry and he guided more than
one young person down the right
path of life.
right for his fans. Many know that money was hard to come by at KELP. I know for sure that Steve dug down
in his pocket more than once to be sure everything was 1st class...especially for the young fans he loved and
(Note: Dick Glancy is one of the finest news directors many broadcasters ever had a chance to work with. His
kind words are very special. -SM)
I was going to school at UTEP in the fall of 69 when I was turned on to two great disc jockeys whose voices were
as distinctive as any I’d heard growing up in the Fort Worth Dallas area—Sonny Melendrez on KINT and over on
KELP, Crosno. I learned quickly what he meant to El Chuco and the whole Tex-Mex lowrider culture.
For the next thirty years, whenever I was in El Paso, I’d scan the dial looking for Crosno. Sometimes I found him
on stations that began with a K, sometimes on stations that began with an X. Sometimes, he’d be announcing en
ingles, sometimes in Spanish. No radio personality I’ve ever heard worked both languages, both markets, and both
cultures like Steve did.
His voice may be silenced, but there are lots of us out there who can still hear him in our minds.
Joe Nick Patoski
a good one at his right side...someone who really cared about the Fathers children.
Steve Crosno was a legend. It was like an era, that has now ended. Many people because of him met and
married and are still together. Everytime I hear the name Steve Crosno, my thoughts go to high school and my
first love. It was during my high school years that I would go to the Crosno discotechs and dances. My first love
and I would go and were so mesmerized by his disco and humor. I did not marry my first love, but I thank you
Steve Crosno for the great memories I still have of my first love. You are with Jesus now and I will forever be
God be with you.
It's Rob Camp contacting you about Steve's passing. I couldn't agree with you more. Steve was, is and probably
even in the future, the local guy who actually loved his community and was involved in every way he could of
been. It's a sad day.. but the way I feel about folks passing is now Steve is "playin today's hits, for tomorrow's
people, on pretty darn good equipment!I have thought of El Paso often.. since leaving in '92.. I'm now living in
San Antonio working with high school kids Again.. it is a sad day in the El Paso radio community with the
passing of Steve. I will say prayers ( I'm not bragging here my friend..I just believe as much as any one else!) for
Steve and his family and friends. Especially for his "radio family"!
San Antonio, Texas
Hi Sonny…………….received several emails and phone calls of Steve’s death. Like you, I joined KELP when it
was on Delta and then worked again with him when the station moved to Executive Center. We all have so many
memories of the fun days on Kelp and Kint, but I guess the memory that stands out most in my mind of Steve
was when he came in to the production room where I was working and asked me to take over for him on the air.
Said sure, what’s up? Steve said there was a kid on heavy drugs in the parking lot of the station and he was
insisting on talking to Steve………in today’s world security would have been called, But Steve went out to the
car alone, talked him into letting him call his family and I believe they took him to the hospital. To my knowledge
Steve never mentioned it on the air and when he took over his program again, he just made a joke on the air of
me trying to steal his show and we all went back to work. One other thing I don’t think too many people knew of
Steve. He was an environmentalist; he loved the nature of the Gila Wilderness and spent many weekends there,
believe it or not he would come back with bags of trash he had picked up that others had left behind. As he
used to joke, he was going to find Geronimo.
If you can say someone was in love with a place, you could say Steve was in love with El Paso and Las Cruces.
As I logged in this morning with the plan to make transportation arrangements for a trip to El Paso I saw your
e-mail. I guess this is why I'm doing this project. The time is coming when those who know about this part of
"Chicano" history will be leaving us and with their passing we lose their knowledge.
I only talked with Steve once, but I know of his importantce to the community and it's guy's like Corsno and
Huggy Boy here in L.A. that helped to give CHicano youth their identity by giving them respect and a place
of their own.
Steve was talking to some kids in South El Paso.
One of the kids said, "Hey, Craw-no! Can I have five bucks for a Coke?"
Steve says, "Hey, Kid! Whattayatryintapull? A Coke doesn't cost five bucks!"
The Kid says, "....Won't you join us?"
I will miss him.
(I was his weekend newsman when I first started working at 920KELP in the 60's)
Thanks for all the records you shared with us as teenagers to help an
Hi my heart is
grieving with all of you. Steve was and will always be a
Wolfgang here, from Elsie the Raindrop and friends. Yes . ole Steve introduced me to television
radio and I was a part of the Crosno crew for his disco tech. I did make him an honorary raindrop
kids. He love of El Paso will be missed. How have you been? Yer bud Wolfie
I remember attending the Steve Crosno hops afterschool and after the high schools football games
at Ysleta High iin the late 60s' . Also, the disoctecques at skateland and at to the pavillion at
Ascarate. He would bring in such big crowds to all these events. Crosno was a great man he will
always be loved and will be missed by all El Paso. He left us with wonderful memories.
Maria from Lower Valley
I have been feeling very sad since yesterday when I heard that Steve had passed away.
Today when I turned on the music I realized how much I have missed his voice on the radio.
Every where I would go I would be listening to the jokes he played in the radio, with that girl.
She would always try to put him down but he would always come back with something funny to
Much, much earlier in the 60's I was not allowed to go out or do anything like the other teenagers
much less go to the Steve Crosno dances, so I would always hear his voice and listen to the
wonderful music that I loved so much and he would make my day.
In 1999, somehow I was able to get his phone # and email and we would communicate this way
to see how he was doing etc...he was always cheerful and encouraging. I was able to let him
know how he made a difference in my life by making feel like I was not missing that much and
I could always listen him.
He will always be in my heart and in my memory. May he rest in peace, I hope that he is doing
the same where ever he is.
Steve I will miss you.
Steve was our way out of the barrio back in the 70's in the Segundo Barrio. He was our first contact
who would let us know there was more to life than the barrio. He would play at our T-dances every
Friday at Bowie and we had a blast. Remember we were isolated from the rest of El Paso he always
would invite us to the place he played here in El Paso and Las Cruces. We had a blast and he shall
be in everyone's mind if you like him or not.....God Bless bro Viva La Bowie.......
I am going to miss him I didn't get a chance to meet him. I will think he did a good job. I hope I can
be in the funeral to be a pall bearer
hernan romero from el paso tx
blessings and comfort to all of El Paso and surrounding areas. My heart
Miss Julie Lorence
Steve I will miss you a lot Thanks for all your advice and help all the years I knew you. the fun
we had on the air, the jokes, the way you were. I will truly miss you. Your Friend forever The Dr.
Of Love Pete Skaggs Que Buena's Oldies Show
May you Rest in Peace.
KAMA Program Director
My first time seeing Steve was on television, when I came to El Paso, from Philadelphia in 1968.
I was enrolling at UTEP. His show reminded me some what of American Band Stand, that
broadcasted from my home town.I found Steve very funny on his show, not knowing in a few years
we would be rivals on the radio. I was known as Brown Sugar from Utep's Ktep and later Kint. I
only met Steve once at the at the Civic Center in 70's, he was very nice and filled with laughter
and fun. He will truly be missed by all who knew. My prayers go out to his family.
LaRue (Brown Sugar) Lamb
In memory of Steve Crosno, I just want to say that in my family starting with my Mother who is
74, she has carried out the family tradition of Crosno`s Chicano Soul Music. It will live with us
for many generations to come because it is a very unique and heartfelt piece of our culture that
Crosno created. My best memories of Crosno will be his gifted sense of humor.
I was always a big fan of Crosno and supported the fund raisers which I will continue to do.
He will be greatly missed in our family.
Crosno, God bless you and may you rest in peace.
What a voice ....his bits on the radio, i love the way he spoke in english and spanish talking
back to all his amigos on the radio. He would call you and wish you a happy birthday on the
radio...that was Steve. He will always be the voice of El Paso for me. A true pro in the radio
Bo corona is my name and I learned radio from a true friend ....
LOTS OF GOOD MEMORIES!!!!!!! ONE OF THE BEST DJ'S IN EL PASO!!!!!!!!!! VERY SAD
TO NOT HAVE YOU HERE REST IN PEACE BROTHER.
FRANK AND FATIMA
I met Steve through Pete Skaggs (Dr. Love) and hired Steve to also do his Oldies. I loved his
sense of humor and intelligence for business. I feel very fortunate to have known him!
God Bless You Steve Crosno, play your music to the angels, and all of us that had the opportunity
to have known you will see you eventually.
Ex-General Manager for KBNA/KAMA Kathy Clark
Remember, Remember the good old days when going to the sock hops, dances after the football
games at Ysleta High School, Skateland, The Crosno Hop. All these great times with Steve Crosno.
Remembering how I disliked the people who took their contraption of chicken fat and what ever else
they put in, for Steve to drink and he would drink it, laughing all the time. They made me so angry.
I always thought, how can they do that to my Steve. Steve was Love, pure and simple, and that is
how he will be remembered. My condolence to his family and friends.
Crosno put a great deal of emphasis on being human, and to him, it meant being humane to
anyone he perceived to be in need. I think this was the essence of Steve’s success, as his
listeners perceived in him a human being who truly cared. This, too, is the best gift Steve gave
to me as a broadcaster. 80’s radio was rife with tumultuous change, and Crosno’s tutelage was
of great benefit to me. Steve and I stood with our backs to the wall facing a throng of listeners,
as we randomly flung Van Halen albums like Frisbees into the riotous crowd at Bassett Center.
This scene in itself was a lesson to me and an allegory of the way Steve would stand
side-by-side-back-to-the-wall for the people and things that were important to him.
I see in you an honest human who truly cared at the core of a brightly burning stellar radio talent.
Shine on, Crosno! And may your James Brown “Right-on” watch tick on with you into eternity!
I was a child in the 60's when I first heard Steve Crosno on the radio and later watched the
Crosno Hop on tv. Every saturday, my sisters and I would watch what new dances would come
out on the show. My aunts favorite performer at his concerts would be James Brown. How
I longed as a kid to go to one of those concerts at the Coliseum just to see James Brown
perform. I also longed to go see all the Chicano groups that would get their first shot at El Paso
stardom there with Steve. He really did break the color and music barrier and my husband will
never forget that. See, I lived on the right side of the tracks and he didnt. He grew up with alot
of negativity in school, especially from teachers that told him he would never amount to nothing
more than a ditch digger. My husband is a truly wonderful man with many talents(especially
music) and a jack of all trades. He grew up listening to Crosno put on the Premiers, the
Preludes and all the local talent from El Paso and Las Cruces. From him he learned that race
didnt matter when music was involved. When the tribute cd came out, my daughter and son in
law, along with my granddaughter were dispatched in the rain to go and buy the cd for my
husband. Steve will always remain an El Paso legend and icon.Please, if there is any type of
tribute that you need volunteers or help with, please e mail me. Let's truly see if we can unite
all this area, go to the city and truly promote a Steve Crosno Day every year. This man truly
needs to be remembered with all the history he has cultivated in our area. This is why we are
known as El Chuco, Texas, because of STEVE.
My dear friend Sonny,
fan base and the competition. He was a classic...and a Prince. I must share one terrifically
outrageous story. In 1970, the "Young Rascals" (Good Lovin', Groovin, etc) were playing a
concert in the old Coliseum in El Paso. As you will recall, KINT was the co-promoting station
(not KELP). I had taken Eddie Brigati and Felix Cavaliere to lunch in Juarez the day of the
concert. After we had eaten, I took them the long-way back through Zaragosa. Just before
we got to the bridge, I was pulled over by the Juarez Police for speeding (going too fast in
those days). Well, here we are, me, Felix, and Eddie trying to explain who they were and that
they had a concert in El Paso that night. We were trying desparately to avoid the "mordida".
We were having no luck at all until the "Official" asked if I knew Steve Crosno...I said yes.
That man's face immediately lite-up. Further, he escorted us to the bridge with all due
dispatch. I will never forget when I told Steve how powerful he was ... he laughed with that
distinctive "Crosno" laugh. He will be missed...I don't think he really ever knew how powerful
he really was. He now will Rest
Peacefully in Jesus.
I remember the first time Steve came into our family business, Sunland Supply Co.,Inc., the first
record distributor in the southwest, serving all the radio stations with their promotional 45's and
LP's to play on the air. Steve was already a local star and as a young teenager, I was in awe that
this funny, self-deprecating, and intelligent guy would spend so much time talking to me and my
siblings, showing a genuine interest, without the patronizing manner exhibited by some of his
colleagues. Over the years, we developed a long-time friendship and he never changed, remaining
the kind and giving person that will always be his hallmark.
Descansa en Paz, mi amigo!
El Paso, Texas
I met Steve when he was living in New Mexico, I would guess this would be around 1973-74, and
he wason XEROK nightly by tape. I could hear him in Del Rio, Texas where I was working at
my first job in radio at KWMC. He was tapping his shows in his garage if I remember right. I went
there and watched him work. He took time out to talk to me about radio, and made some "drops"
for me to use on my radio show. It was pure 100%
Rest easy Steve you were one of the good
guys in this crazy biz.
My God, I thought Steve Crosno was immortal. When I was beginning my radio career in El Paso,
I was always amazed at how resilient Steve was. Yes, there were the KELP & Xerok days, but I
remember him on AM Talk at KIZZ while his taped MOR show ran on KIZZ-FM. Besides Crosno's
Hop, he had a late night TV show where he would take phone calls. One camera…one shot..
Steve on the phone, and he made it fascinating.
The night Elvis died, I was on Progressive Country K102 and wanted to get comments from Steve.
I wondered how to get a hold of him, and someone said "Look in the phone book!".And there he
was! How many of us would do that? Steve was always very helpful in answering questions and
always positive when I talk to him about getting that first gig.
The first radio station I was ever in, was KELP on Delta. I had won some Batman prize, and when
I opened what was left of a door, Bobby Fuller's "I Fought The Law" was just blasting through the
hallway. It was the loudest sound I had ever heard at the point. He came out of the control room,
said hello, and showed us his new Mustang that had a TV in it!
A couple of years later, I saw Sonny Melendrez at a "flower power" remote at the Popular in
Bassett Center. Loud music, lots of records, and I got Sonny to let me say my name on air. I
was hooked! You guys in the 60's were like God's to me. Steve, Sonny, Pat White, Terry O,
Charlie Russell, Bob Young, John Macy, Donny & Danny Dare, Rick Scott, Mike Kelly, and so
Thank you Steve and everyone else for a career.
Steve was the first disc-jockey I heard when I moved to El Paso in 1967. He and I spoke on the
phone many times over the years. I wonder if his fans realize how smart he really was? He was
so funny and didn’t take anything too seriously but he was really smart and that doesn’t always
come across when someone is so funny. We will miss him and there will never be another like
Marilyn B. Herrera
Back in the late 60’s it really didn’t matter to Crosno if you were a “cholo”, a “stomper” or a
“Cowboy”. To him you were just kids. I remember my oldest brother and I shinning our shoes on
Saturday mornings, (spit shine of course) listening to KELP radio. My bro was fresh out of the
Navy and to me he was my hero. So there we’d sit, listening, shining shoes, and just being
brothers, all the while taking in the sweet sounds of rock and roll. I got to know Crosno later in
my life as a whole lot more than just a DJ. No, he wasn’t that goofy guy with the strange wig
going down the Sun Bowl parade, no he wasn’t the guy who did some super funny skits on
radio (NO!), he was someone who touched you inside. He will always remain a part of my
youth, a time so much more innocent and Crosno along with Sonny, Reynoso, Johnny T and
even Russell, will forever be in my soul.
Rest in peace Crosno. Thank you for being you. No one who had a chance to hear or meet you
will ever forget you.
Uncle Ray Adauto
PA voice of the Miners
just received word of Steve's passing and am truly saddened. What Steve bestowed upon me
will always remain with me in my heart. I am a practicing DJ because of Steve. I met Steve back
in '72. I actually got the nerve to call him after his dance show. (Still consider him the Hispanic
Dick Clark). We arranged to meet and from there began our friendship. I can never forget his
green Charger packed with cases of Pepsi Cola. My visits to his house in Las Cruces were
always a treat. Back then, mixing two songs was unheard of...but Steve was already light
years of ahead of his time with his superb "sampling" of old television and radio programs and
then using them on his show. I would watch him tape his shows for XEROK Radio. And when
he turned around and said to me.."You know, you can do this too..." I immediately felt truth
and honor in his statement. My interest in DJ'ing soon began at breakneck speed. Thank you,
Steve! I will never ever forget you.
Con todo sentimiento,
Frank X. Cordero
Santa Fe, New Mexico
Thank you Sonny,
Steve was a great friend and colega, He was just him, authentic and caring for all his friends.
El Paso and the radio industry has lost a a great persona. ‘Crosnito, I remember your laughs
and great sense of humor, when we use to work together with Terry B, Jose Luis Torres, Carlos
Teran and many more at Radio Kama 750, over there at Pinnacle. I will never forget your crazy
daily breakfasts, -a Coca Cola and a Hershey. And also that you named me Fendi.
God Bless you Crosnito”
Teresa Fendi De La Cruz.
KBNA 97.5 FM 920 AM
I will always been grateful to Steve Crosno for making my teen years alot of more fun thanks to
his zany radio program and dance parties..he is an El Paso icon and a true El Paso treasure!!!
he will be truly missed :(
Irma, class of '71
I remember when Crosno (KELP) would get on the phone live with Sonny Melendrez (KINT) every
now and then in the afternoon and the fur would fly.
Steve would probably deny it, but he was the first to perform primary music research on music in
El Paso. It was called the Crosno Hop. He know what the kids danced to, and what they didn't
like (a song made the dance floor empty--never again). And he brought this back to the radio station.
His music selection may have driven the General Manager, Mr. Roth, up a tree...but Crosno got the numbers!
Rest in Peace, pal. You earned it.
Doug Bowe, KOFX-FM
I remember listening to Crosno on the radio and especially when he did all the special requests
people would send him. When my husband and I were married 15 years, one of our sons wrote
to Crosno and asked him to please call us that morning to wish us a Happy Anniversary from the
family and Crosno did just that. (I even have the whole conversation between Crosno and myself
taped on a cassette) and he even gave my husband and I a bunch of nice prizes to help us
celebrate. Something special like that, you just don't forget! Rest In Peace Crosno!
We will miss you!!!
Robert & Rosie Vasquez
I used to work for All That Music. My name is Martin Lujan. He used to call me the moody one,
It never bothered me. He was fun, One of a kind. God bless your soul. My prayers to you, and
RIP: STEVE CROSNO.
MY SINCERE THOUGHTS
I could say what a great and wonderful person Steve was, although I think you already know that.
I had known him since July of 1964. We had been friends for that long. I use to talk to him every
week. I also used to do reports on the top music here in Chicago. He would put my reports on
the air in the 70's. I was known as Laura from Chicago. I never gave a last name so I could keep
my family anonymous. I do know that he enjoyed doing all those shows as much as people
enjoyed listening to them. He really cared about his audience. He once told me he took an hour
and a half to get an old song from a 45 rpm and took all the scratches and pops out of the record
so it would sound good, all this for one listener. He, indeed, was a friend of James Brown, and
got Mr. Brown's autograph for me when Mr. Brown was in town. I knew him quite well, as we
talked every week by phone. In recent months, he was in poor physical and mental health. I
knew he was quite ill. I did manage to make him laugh when I told him that I read on line that
someone had said that his little doggie, Charma, is the only dog with a human for a pet. When
you come right down to it, that was quite true. Steve lived for that little dachshund. Please know
that Charma is in good hands with one of Steve's friends. I've been pretty upset since I heard this
news about Steve, and it just adds to a depression I've had the last 3-1/2 years. No one hires
people over 50 around where I live. I wish I could be there for the services, but can't afford it. My
heart and mind will be with all of you as I love the people of El Paso, also. It's going to take me a
long time to recover from this news, but I have found that time heals things considerably. Just
know that even though Steve is not here on earth, he's still with us in our hearts. May God watch
over Steve, and may He watch over Steve's family and friends and all of his listeners.
Laura from Chicago
One of the pioneers of El Paso radio. You will forever be missed.
Ex KAMA/KINT Morning Show Host
I will always remember Steve’s radio show and the funny replies he collected from various
sources and played them back as a punch line to a question or comment he would make on
the air. His radio shows always made me laugh and feel better. I use to look forward to listening
to his radio programs and watching the Crosno hop on TV on Saturday’s; I use to get a kick
out of watching my sister, cousin or other friends dance on the show.
Steve you will always be an El Paso legend and remembered by many Paseños.
If you grew up in El Paso during the 1960s or 1970s Steve Crosno framed your rite of passage.
He introduced you to the music that scores your memories to this day. He rode along with you
in the car to Chico's Tacos, the Charcoaler, the Bordertown Theater, the Burges-Coronado game,
or he threw Del Shannon in your back seat as you cruised Montana on a summer evening. He
provided the soundtrack to thousands of dates.He's no less a fixture to the Sun City than the
Franklin Mountain Range. Saturdays meant The Crosno hop to an entire generation.
Capitola by the sea,CA
I just want everyone to know how much Steve Crosno meant to El Paso and to those of us that
remember him...When I was in grade school, he used to take his disco to the 8th grade dances
and boy let me tell you, if you invited Steve Crosno and Pumpkin Head Louie for the 8th grade
dance just before graduation (yes, back then we had 8th grade graduations!) you just knew the
dance was going to be great!!!! My sister's eighth grade class and my eighth grade class
(at Cedar Grove Elementary) hired him and I can still remember how funny he & Pumpkin Head
Louie were and oh the memories. Crosno will be missed by everyone that knew him and his
talent!!! Rest in Peace now Crosno, you will never be forgotten!!!
The Kautz Girls
El Paso was one lucky city to have had such a special person like Steve Crosno. I grew up
watching him on television back in the 60’s and I never missed his program as it was what
made my Saturday’s special. I no longer live in El Paso, but I will always remember how he
helped many kids feel special. He will be greatly missed by so many people, those who knew
him personally, and those he touched by his profession. He was a STAR …Thanks for the
memories and all the special Saturday’ dances we all loved to watch. May you rest in peace
terry from Dallas
Amen Sonny….You hit it right on the head. Steve Crosno WAS El Paso for Years..Chicken Fat
And Booze is still in my speech….I saw him last about 6 0r 8 years ago while visiting my folks.
Steve was crossing Mesa at Executive on foot and I pulled over to give him some grief.He had
not seen me in over 15 years, but he still figured out who I was and we had the nicest visit…
Those were great times…Sunny and The Sun Liners, Los Chunembellas at the Empire, Lucha Libre
and El Santo milk, Little Joe and La Familla’of course the Charlie whats his face and Jones Hat Band….
El Paso was an original….The Crosno Hop and Little Louie was at some High School GYM every
Weekend………God Bless Him and you for what you are doing for his memory..PS I still Remember
your Show also even though it was on KINT …….… (Very funny. -SM)
Charlie Russell JR
I just got the news about Steve, and so many memories came flooding back to me.
As a child, I used to take the bus over to KELP and go to the Crosno Hops every Saturday. As
you know, when I grew up I became a disc jockey. Steve was always in and out of my life, but
one of the most interesting stories I can tell (publicly) is in 1980, I was doing mornings at KSET FM,
while Steve was across from me on KSET AM. He had to step away for a moment and asked me
to spin his next record. I put on Angel Baby, and he came flying back into the control room telling
me that that song was bad luck and something bad happened everytime he played it. Now I don't
know if anything bad happened to him that day, but from that day forward, I never played that song
As I look through the list of other well wishers I see so many people, including you, whom I haven't
spoken with in decades. I didn't get to tell Steve before he died how much he meant to me, so let me
tell those of you I know on here NOW that all of you meant something to me.
Steve was such an icon in El Paso and influence on many of us, and will be sorely missed.
Sharon Cobb (A.K.A. Sharon Rubin and Sharon Hodge)
I'm sad tonight to learn of the passing of Steve Crosno. He was someone who gave me my start
in the media. He was a mentor, big brother, and later in life a colleague as well as a friend. He
lives on in many of us - in who we became and what we do. Some say its tragic he is gone - I
say the tragedy would have
been life without having him influencing so many of our lives.
Jim Myers was a guest on the teleprompter cable TV Show POTTER IN THE PM. Dad was an
artist and his paintings were featured on Herb Potter's show. The old Teleprompter Cable studios
were off Cotton south of I-10 and Cable Channel 3 was thelocal originating channel for mostly live
studio television. I remember the place was run by one overworked middle aged man who ran
two cameras, lighting, sound, the technical directing (switching) and what limited graphics were
available back then.
he replied, "kid, if you want you can run the who damn place." He said the right thing to the right
midnight back then. He brought in his own telephone audio system with one of his many
assistants back then by the name of David Reyes. Dad agreed to let me stay and work that
show too and Steve Crosno welcomed me to his crew. He became my employer, mentor and
friend as I entered into
television, radio and nightclub DJ opportunities.
persons he had ever met. It was a gift of his to make the other person feel important. He did
so with his viewers that night and with me behind the scenes. One of his first words was to ask
me about my life verses brag about his own. That was the sincerity of Steve both in front of and
behind the scenes.
viewers, cast members, and production workers behind the scenes. Many have written books
recently about long term friendships with him over their lifetime. Steve Crosno was the same
with my radio career as it started in El Paso, with a transition to Odessa/Midland and later into
television, corporate communications and as a documentary television producer and studio owner
in the Dallas Fort Worth metroplex. Steve remained a friendly neighbor creating a friendly
neighborhood for every one
who had the opportunity to meet and know him.
Saturday Dance show on Channel 4 on Wyoming Street. Back thenthe show was on about
noon to 1 p.m. though I was welcome about 9:30 a.m. It was always special to enter through
the employee entrance at age 15, say hello to Bill Blair on the air on KROD AM next door,
pass by Howell Eurich's office, the film room (news film), the control room where Steve Putnicki
worked master control and
directed many of those Dance shows.
lighting around the rest of the studio where Crosno's crew set up the Disco Speakers, DJ stand
and various sets.
10:30 a.m. -- from whatever club he and Crosno had played the night before. I remember it was
called THE CROSNO DISCO-TEC-O. It had a little GATES broadcast 5 channel board, two
QRK turntables and mounted on a kitchen top Formica board held up by Prices Dairy metal
milk crates. Steve Crosno built most of his equipment systems pioneering portable systems
when really there were none commercially made. Not only was he a comedic, personality
and formatting genius but
an engineering specialist as well.
heavy horn tweeters on top. There were no real portable DJ systems back then either. Two
of them were stored during the week downstairs in the basement of Channel 4 and I became
responsible for loading them to the old industrial wooden open elevator up to the studio at
ground level. There were so many treasures in that basement where the Engineers had their
shop, where the break room was located for the station staff, and the huge storage areas held
props from former news
sets, the Bozo Show, old historic cameras and equipment.
space just outside of the studio. I remember he had a power inverter to turn DC to AC so he
could power his Home Stereo with home speakers inside the trunk of the car. He also had
cases of Pepsi Cola, his sponsor for decades -- and he liberally shared them with every one
of us. The cars came from “SANDOVAL DODGE” in Las Cruces as he always gave the plug.
He genuinely remembered all those who were good to him. I remember him doing so one
day when I returned to El Paso to finish my BA at UTEP. I called on the station line and
within minutes he welcomed me home on the air. Now I had been a personality for some 1
5 years but just the kind act made me feel like a kid again. He had that type of effect on so
handled the business end of
his commitments. Sadly,
too many other people with what money he made. Some, however, were very good to him.
I want to believe that that somehow it balanced out for his life. Steve was all about the music
and the show but little on the business end. Steve had a heart of gold and endless patience
with too many of them not always looking after Steve's best interests. Some did -- some
didn't. And Steve gave to everyone it seemed -- whatever their need...without obligation or
demand for repayment. He simply moved on and tried to see life with the glass half to
We appreciated his friendship and worked tirelessly for him in whatever capacity possible.
For us he was this big brother who genuinely cared. He was like family and its no small
wonder so many of us really feel the loss with his passing. 66 is also young by my ever
aging standards too. I may be 47 (ouch) but thinking of Steve Crosno my mind drifts back
to much younger and simpler
radio stations one summer --written sheets of what the competition played in songs, said
on the air, the advertisers and requests. He was monitoring the competition and hired me
to do so at $2.00 per 8.5 x 11 page. He was surprised a week later when I had compiled
some 50 sheets of work on every station of the market. He asked how I managed to do it?
I remember having Five or Six radios all tuned to the station he wanted monitored and I
listened to each with the sheet of paper in front of each radio keeping track of what was
played and said. True to form he paid me $100.00 (gladly) and used the information to
program his own shows and send his managers out to solicit the advertisers of the other
stations for his program or station. He had me repeat the process once a month for several
months as he gained an upper hand developing the success of advertisers and listeners for
the station he was
in his early years. I remember those early days as he taught me how to cue up records,
to mix them on the air, and use different styles of microphone techniques and announcing.
I've been forever grateful for that gentle entry into radio. It served me well for over 15 years
as I took became a big fish in a rather small pond and valued every listener the same way
Steve Crosno taught me to do. I still can go back to Odessa-Midland or run into those
who once listened to me and remember me as fondly as I do of Steve Crosno. That's
one of his legacies too.
the shows broadcast live both from the television booth of CBS 4 and from the floor cameras.
I learned how Steve Crosno planned the flow of his shows - what today I'd call formatting and
stage direction. I was in a similar position a decade later with KTPX NBC 9 in Midland using
those same skills as a producer. I also got opportunities to play Crosno type DJ gigs in early
El Paso Discos like the BAHAMA MAMA in Chelsea on Montana, outside of the White House
Department Store in Bassett Center. Freelancing in the 1980s keep food on my table when
radio didn't exactly make me rich. I had my own DJ system and patterned it on the Crosno
system. To his credit I was very successful serving the kids and listeners of the West Texas
oil patch. I could write a book on being 15 years old and running Steve's shows on XEJPV
radio in Juarez one summer
in 1975. I learned so much working for him.
several television commercials or promos for his television shows andradio programs. All
of them ALWAYS ended with a shaving cream PIE IN THE FACE. He was a master of
marketing and like his shows would always making fun of himself in the process. The pies
I suspect were imitation or honor of the great Soupy Sales who used the bit in his television
shows of the 1960s. And those spots worked. You could hear people throughout the city
talk about them. He was a
smart marketing and promotion personality.
12 noon start time. True to form it was the place where mostly Hispanic kids had equal footing
and the most significant presence on local television. There were a few black and Anglo kids
who were regulars on the show but it was really an outlet for Crosno's Hispanic fans to 'be
somebody' on TV in those days. And that was VERY important. Steve Crosno bridged the
gap while helping pioneer
whom Steve befriended or had long time friendships with who came to the station to be
on the air. One of those was a young Hispanic woman by the name of Sylvia. She either
represented the BARBAZON
who or how small a business they might be were treated like department stores and big
businesses. His appearances on location filled those places too. Everyone loved to see
Crosno and he loved seeing
everyone who would come out to meet him in person.
asked nothing in return. Steve was just this FRIEND to all -- and an entertainer in the great
comedic style of Jackie Gleason - something he probably now smiles at from heaven with
the compliment. He was a kind hearted soul and very knowledgeable about some surprising
music genres. For example, I often thought of him with 1970s dance tunes, or Oldies radio
from the 1960s...but his
Dean Martin, and Rosemary
assisting my parents through some difficult times in home health care. Steve would
often call from Las Cruces and (via direct TV) we'd play 'name that tune' on the 40s, 50's,
60's and 1970's audio music channels. And anyone who spent time with him knew
he was comic relief after naming the tune. He reminded me to laugh at life through the
come on the CBS 4 dance show and sing songs on television. She'd come in with
her seeing eye dog as Steve would have some on screen interaction with her and
she'd do a number. Some have written she only did lip synching -- but I remember
her actually singing with the live microphone Steve himself used. Manny Rivera
confirmed she indeed sang to instrumental cuts on the B sides of several top tunes
and had an excellent voice. I remember her as a gracious person Steve cared a
great deal for -- as he did for many people. It was never a joke to have her on the
air -- but rather a type of fame and joy he loved giving her. And the kids, the studio
guests, and even the camera operators all gave her cheering applause. Steve
inspired respect of people as he gave so much respect to them...and a few moments
of fame to all who came on
the show. That's just how he treated everyone.
enhancing the 'on air bit radio' of the 1960s and 1970s. Others pioneered the format
about the same time from powerhouse AM stations nationwide. Bob Crane in LA
was someone Steve emulated
by taking sound effects and making on-air 'bits' or 'skits'
records like Crane, later reel-to-reel and loop cart deck carts as well. Only a few
knew he had hours and hours of the old HONEYMOONER'S programs recorded on
open reel audio tape and studied the comedic timing of Jackie Gleason. In fact, many
classic television bits, sound bites or sound effect were used by Steve in his radio
programs. Its something I never quite mastered and always admired in his shows.
He was a genius in that
format of entertaining.
line gags for his shows. They were family and friends kids he once shared with
me in the mid 1990s. Most of his programs too were recorded in advance from
his studio up in Old Mesilla (New Mexico) and replayed on the air (in the 1970s)
at a wide range of radio stations in El Paso and sometimes in Juarez, Mexico. But
they AL sounded live. He was a master at planning and even keeping them current
sounding with local insert cart deck tapes for the days of the week, time of day, or
events that were taking place. Some would air while he took time off to travel to the
Gilla wilderness or other area vacations. Yet he always sounded like he was in some
station live on the air --
and often the phone calls for requests went right to his
was Steve Crosno who set the mold to do something more advanced than just
standard automation. I remember Steve introducing me to Chris "Music" Michaels
and I (then a senior in high school at Burges) would watch Chris do his shows in
the Cielo Vista Bank Building on XEROK - right in my own backyard of that
neighborhood. A year later I'd be doing the same thing on a small time top 40
station in Odessa on the Rig 14, KRIG. At the same time another major personality
was across the freeway at KOZA AM as the news director. Today you know
him as Brian Wilson of FOX NEWS. It was an exciting industry then - probably
the last gasp of the golden
age of personality radio.
benefited financially) from those ideas. He measured success differently than
just monetarily. I almost think he preferred laughter to hard currency. One of
those pioneering areas included playing music on television LONG BEFORE
there was the hint of an MTV. In fact, one of his early entrances into television
came with a show called TV-DJ, in which Crosno had cameras in his Las
Cruces recording studio where he recorded his radio programs -- only with shots
of him doing his show. I
found it fascinating to be able to watch him at work.
preserve for history. The same for his radio programs from the 1970s. If any
have some on audio or video tape I'd love to have them to produce some type
of documentary or at the very least some oral history on him at some point in
and I'd enjoy hearing from many of you that I once worked with and have lost track
of over time.
known. One was Stu Kellogg in the late 1990s and again in the 2000s of El Paso.
stations around the country in syndication. Stu assembled several sales people
from radio and television who tried to help set up a profitable structure for Steve
to survive. They remained friends over time. Jerry Wilson too was one of Steve's
long time friends.
about 2003. We talked by
phone several times in 2003 but I knew
rounds of 'name that tune' with him on the 50s music channel as the pain that
night was rather intense. It was the least I could do. Sadly, it was the last
ime we would communicate. I kept up with updates from those who did see or
talk to him. Tonight
in Las Cruces who was on the road in Fresno but took the time to shared the
sad news of Steve's passing. Like many (I suspect) I wish I would have had the
resources to do more for him in the past few years. Many did. I still have one
of his marketing packages for the CRUSIN' WITH CROSNO show that I tried to
market in this area and for a large national fast food company. Its ironic too -
XM radio has a 60s station that could have really benefited from someone like
Steve Crosno. That medium is just now starting to bring back classic jocks
from the golden age of top 40 radio. Though Steve was on a local Las Cruces
station and had a syndicated show in other markets he could have been right
in his element with Satellite radio today -- and its really OUR loss. On the
weekends I still hear remixes of WOLFMAN JACK's shows on XM and thought
often how to get Steve's
show on there too. should be on it too.
towards my thesis in 1995
on the history of XELO/XEROK 800 AM.
the Sunset Inn on Mesa
Street. Few knew Steve was a big
Garner. He had thousands of hours of classic television programs he recorded
and dubbed taking out the commercials during those lean mid 1990s years. And
his knowledge of El Paso
media was extensive.
It was a little unconventional though we talked at length on those subjects in 1995
and as he would want to discuss further right up to when we lost contact with
each (regularly) other in 2003, Though separated in age by some 20 years we
were brothers in a sense of media, love for radio, music, broadcast equipment,
philosophy, and Christianity. He was very deep philosophically as well as
theologically. I wouldn't be surprised if many of us meet up with him again in the
life to come.
while reading THE SIMPLE FAITH OF MISTER ROGERS by Amy Hollingsworth and
AM PROUD OF YOU: A FRIENDSHIP WITH FRED ROGERS by Tim Madigan.
I rarely had the approval or firm encouragement of colleagues but always had that
I'M PROUD OF YOU experience from Steve Crosno. I suspect many of us did and
still do thinking about him
our years of correspondence, visits and calls. I hope something I've shared
encourages those names I've known and/or respected over the years such as Rob
Camp, Rick Glancy, Ray Aduato, Sonny Melendrez, George Reynoso, Johnny
Thompson, and so many
battles with Cancer. I've learned Steve was supported and in contact with his family
in those last days and at least was able to pass this life from his home verses a
hospital. I hope he knew at the end of his life just how many lives he touched,
encouraged, molded, and
changed. I know because I am one of them.
Although I grew up with "Steve Crosno Radio", I had the priviledge of meeting Steve in my late
30's. I was going through a very difficult time in my life and my friend, Hector Amador, said I
needed to talk with Steve Crosno. I thought he was kidding, but after speaking with Steve I
This generous and kind spirit would regularly call me, a total stranger and offer a listening,
non judgemental ear. He was incredible at building your self worth and mentoring.
He'll be missed.
I was very saddened to read about Steve’s passing. My friends and I would go to the Crosno
Hop, Skateland and Ascarate Lake Pavillion and always had a wonderful time because Steve
always made everyone feel great and the music was great. My condolences go out to Steve’s
family and all of El Paso.
Dear Sonny; I'm profundly shocked by our dear friend's death. I was very fortunate to work with
Steve on KAMA 750 for almost 3 years, from 1993- 1995 in the morning show as his Side Kick
and then again on KINT-FM in 1996. He was a great human being, and a great professional from
whom I learned a lot of this complex radio bussines. More than a morning team, we had a great
friendship throughout all of these years. Steve left a mark on everybody's life here in El Paso,
especially for those like me, who were fortunate enough to have his friendship.
Crosno, my dear friend- mi carnal- I will miss you, and thank you so much for so many things
you did for me as a professional and as a friend. I will mis our "curadas" like you used to said.
I will miss the smile in spite of hard times, I will miss my FRIEND.
You certainly will be remembered with lots of love, and hopefully one day, when we meet again
for curadas, we will be there to do another morning show together, without having to worry about
ratings, but for the sake of the audience happiness, one great teaching you left me, as on air
personality. Adios y hasta siempre, Querido amigo - Crosnubelo- like I used to call you!
Love you forever!
Thanks for giving me the opportunity to spend several hours with you, along with Manny Rivera,
in the hospital in Las Cruces last Sunday, July 30, 2006. We first visited you about 1 week prior.
Even though you were frail and very sick, your wit, your sense of humor, and your gift of gab was
still there. We talked about Charma, Arthur Conley, our Monsoon, Life, and Death.
Thanks for keep me safe and sound during my teenage years as I was a constant follower of
yours for many, many years wherever your dances were held: Skateland, Boys Club, The
Pavilion, Ascarate Park and even the Crosno's Hop on Delta. I danced there on quite a number
of Saturdays and had the best time of my life. Thanks for those free 45's which I still have in my
collection to which you help start and grew over the years. I still pull out the turntable, play those
45's and go back in time to those days in which you were very much part of my life.
Thanks Steve for creating a mini riot when you drove up to my parent's home in your brand new
Ford Mustang a couple of decades ago. You were quite the celebrity among the neighborhood
kids as they flanked your brand new car, yet your style was always warm and polite. You even
gave a few of those kids a ride in your brand new car. I do not think I had ever seen such a
"hoop-la" other than a James Brown concert in the Coliseum, which I attended many....thanks
to your generosity.
And finally, thanks for being the pioneer and icon in this city that you loved. Only I feel that
these joyous praises have come to late. You needed all of us 3,4,5 years ago during your initial
suffering. That being said, thanks for KELP and bringing Black music along with the Chicano
sound to this city, where one could hear The Jives, Etta James, Sunny and the Sunliners, James
Brown, Los Midnighters, Joanie Summers, Mitch Ryder, Edwin Starr, Arthur Conley, Bobby Byrd.
Lynn Collins...to name a few.
the PD. At that time I became friends with the "original" Sonny Melendrez, your cousin who
changed his name to Sonny Knight when he moved to Phoenix AZ. I came back full time at
am920 from 1961-1962. Mike Hunter was my first PD & was replaced by Charlie Russell. I
had the tremendous pleasure of working with Steve Crosno. He was and always will be the
most talented air personality I have ever heard. He would drive both Mike & Charlie crazy by
interrupting radio spots with his sound effects & funny comments.
her to slap him on his back. On the air Steve said, "Oops, Ann just hit me right in my nuptials!"
After I moved on to KRYS in Corpus Christi, Steve sent me a cassette tape of part of his show.
I still have it & I cherish it. I saw where Steve was nominated for the Texas Deejay Hall of Fame
n 2006 but failed to get elected. I hope the committee sees fit to make him an honoree this year.
I did not know that Steve had passed on until I talked to a lady from El Paso yesterday (03-08-07).
I never would have recognized him from the pictures on your website. When I knew him he had a
flat top & was clean shaven. He will be missed.
Sebastian(Colin Gromostzy) T. Arland, Dennis Forsyth , Jay Rogers and myself.